Netflix is for lovers of TV not cord-cutters.
Netflix is being rapidly adopted by Canadians and has raised many questions about the future of television subscription services. A new study from the Media Technology Monitor (MTM) reveals that many of those concerns are thus far exaggerated.
The findings are revealed in a report titled “Internet TV has Changed: The Rise of Netflix” by the Media Technology Monitor (MTM).
We’ve found that more than 4 out of 5 Netflix subscribers also subscribe to TV from a regular provider, like cable or satellite. In fact, over one-third of them also subscribe to pay TV services, like TMN and Movie Central.
Since Netflix has many TV series and movies in its library, it also appears to be an attractive service for heavy TV viewers. Netflix viewers watch 28% more TV than the average Canadian when including their Netflix viewing.
Netflix’s multi-screen offering (e.g. TV, computer, tablet, smartphone) is also informative to TV providers trying to launch a similar service. The MTM study finds that while many Netflix subscribers watch on multiple screens, three-quarters of all the time spent viewing Netflix is on a TV set.
Even though Netflix is primarily accessed on the TV and delivered through the Internet, many subscribers did not initially realize that they were accessing the Internet when watching Netflix on a TV set. In the eyes of subscribers, Netflix is more of a television service than an Internet service.
If you’d like to learn more about this report or the MTM study in general you can visit the website.
-Mark Allen,Director, Research and Strategic Analysis, CBC/Radio-Canada