Netflix is for lovers of TV not cord-cutters.
Netflix is being rapidly adopted by Canadians and has raised many questions about the future of television subscription services. A new study from the Media Technology Monitor (MTM) reveals that many of those concerns are thus far exaggerated.
The findings are revealed in a report titled “Internet TV has Changed: The Rise of Netflix” by the Media Technology Monitor (MTM).
We’ve found that more than 4 out of 5 Netflix subscribers also subscribe to TV from a regular provider, like cable or satellite. In fact, over one-third of them also subscribe to pay TV services, like TMN and Movie Central.
Since Netflix has many TV series and movies in its library, it also appears to be an attractive service for heavy TV viewers. Netflix viewers watch 28% more TV than the average Canadian when including their Netflix viewing.
Netflix’s multi-screen offering (e.g. TV, computer, tablet, smartphone) is also informative to TV providers trying to launch a similar service. The MTM study finds that while many Netflix subscribers watch on multiple screens, three-quarters of all the time spent viewing Netflix is on a TV set.
Even though Netflix is primarily accessed on the TV and delivered through the Internet, many subscribers did not initially realize that they were accessing the Internet when watching Netflix on a TV set. In the eyes of subscribers, Netflix is more of a television service than an Internet service.
If you’d like to learn more about this report or the MTM study in general you can visit the website.
-Mark Allen,Director, Research and Strategic Analysis, CBC/Radio-Canada
Hey there, thanks for your information. I’ve definitely learnt something new here. Is Netflix something that the CRTC examined in their report that was released yesterday on media habits? Why is CBC so interested in Netflix? Isn’t this in a way competition for what you guys do?
Fantastic website. A lot of useful information here.
When Netflix emerged I was so against it. I felt like it was another money grab.
I also spoke with friends over time who had Netflix and complained about stale content. Recently, I tried the service myself and I have to say that I was shocked at how wrong my perception of Netflix was. Bravo to CBC for embracing new means of delivering content and for having some of your programs available on Netflix. I do hope that this trend continues.
Woah this blog is fantastic. good work!
How do you decide on what programming you offer on Netflix? I’d love to see old episodes of shows that are no longer on the air and more french programming.