Earlier this month, the CRTC published the final regulations requiring Canadian broadcasters and broadcasting distributors to adhere to the Advanced Television Systems Committee’s (ATSC) standards for measuring and controlling television signals. I’ve been reading a lot of blogs and tweets lately from people who are a little confused about what this actually means and how it will affect viewers, so I’m hoping that I will be able to answer some of your questions.
What this all boils down to is that by September 1st, 2012 television viewers will not have to sprint for their remotes anymore in order to turn down the volume during advertisements. Many of us have experienced this problem while watching TV. You’re immersed in your program and all of a sudden LOUD NOISES blast out from your TV. No, it’s not aliens. It’s actually an ad that for some reason or another is just really loud. Canadians can now bid farewell to this problem come September 1st, 2012.
This is wonderful news for many TV viewers, myself included! To make matters even better, CBC/Radio-Canada viewers will notice a difference much sooner. In fact, CBC implemented these updates back on March 15, 2012. Radio-Canada will be putting these modifications in place on June 1st, 2012.
We really hope that this makes your television watching experience more enjoyable. Have you noticed a difference?
- Sarah Lue, Blog host