If you are reading this, there’s a good chance that you feel some connection to CBC. For me, it all started when I was 4 years old with watching Passe-Partout every weekday at 10 a.m. Yes, I’m from the Passe-Partout Generation, your typical French-Speaking Canadian Gen Xer.
Time passes, technology changes and it changes us, but that connection to the programming and the hosts that we love stays. I’ve discovered radio all over again with the CBC Radio and ICI Première apps. I don’t care about TV schedules anymore because I can catch up on ICI Tou.tv.
Now that I’ve pledged my love for technology, I have to admit that, and this is where I totally sound like a Gen Xer, I wouldn’t be willing to abandon my regular cable TV. Because, sometimes, I just can’t wait to find out what’s going to happen to my favourite character in Unité 9 on ICI Radio-Canada Télé, or to real people in the news. That said, I couldn’t let go of my smartphone and tablet either.
Believe me, things would be much easier for CBC if it could focus on one platform: TV, radio, online or mobile. That would also mean losing its connection with the 76% and 41% of Canadians who use its TV and radio services, or ignoring the growing number of Canadians who go online.
It’s always more work to be at the forefront of change than to maintain the status quo. But what matters even more to your CBC is nurturing the connection that it has with you, no matter how or where it happens.