Category Archives: Strategic Planning

Latest Ipsos Reid study, ranks CBC among the top 10 most influential brands in Canada

Ipsos Reid and The Institute of Communication Agencies teamed up to see which brands are most influential in Canada. This is the second year that they have conducted this study and it’s also the second year that CBC has made … Continue reading

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CBC/Radio-Canada co-presents the international conference on public broadcasting in the digital age

Broadcast industry leaders gathered in Ottawa to attend the International Institute of Communications (IIC) conference, organized under the theme, “The Role and Future of Public Broadcasting in the Digital Age.” This event successfully capped off CBC/’Radio-Canada’s 75th anniversary celebrations. Here … Continue reading

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CBC/Radio-Canada’s Annual Public Meeting 2011

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CBC/Radio-Canada’s Annual Public Meeting 2011

On November 2, 2011, CBC/Radio-Canada will be hosting its 3rd Annual Public Meeting (APM). As an accountability and transparency vehicle, the APM provides the public a chance to ask questions of the Corporation’s senior executives as well as to learn … Continue reading

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Create distinctive, unifying programming? Sure we can!

It is absolutely essential that our societies have large, unifying media organizations able to promote social cohesion, create shared experiences and forge collective identities. But they also need to be able to provide people with more specialized services and customized environments. Continue reading

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Help us serve you better

That’s our plan. After months of grappling with it, and helping to give shape to it and get it out the proverbial door, it makes sense and means something to me. But, as a strategist and a conversationalist, I’m more interested in what got through — and what it means — to you. What resonates with you? What do you think should be top-of-mind for us, as we get on with it? Continue reading

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Everyone, Every way: A good start

As a public broadcaster, we must engage in real and tangible ways with you. This means programming that connects with you—it entertains, it informs, and, when we do our jobs well, we also provoke your passion, ideas and conversation. Continue reading

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Embracing our future

Big day yesterday. Finally, after three years in the job, movement on my third “P,” Pushing forward. The release of Everyone, Every Way. It’s a challenge to ourselves and to Canadians to rekindle the relationship we have with them. Continue reading

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