CBC/Radio-Canada President Hubert T.Lacroix set off this year to travel across the country and meet with Canadians – from employees, listeners and viewers, to partners, influencers and stakeholders, young and old alike. The trip will be an opportunity to discuss the public broadcaster’s future and the new A space for us all strategy.
This year, Hubert kicked off his regional tour in Winnipeg and St. Boniface on September 17 and 18. The highlight of his visit? The meeting with students from Université de Saint-Boniface’s Multimedia Communications program.
These young people will be working one day for multimedia production companies, ad agencies, government departments, or the film and recording industry. Bright and well-informed, the 22 students had the chance to talk to the CBC/Radio-Canada CEO and share their opinions on the public broadcaster’s future.
In what was a lively and engaging discussion, the group offered us their refreshing vision of what the public broadcaster is today and what it needs to become tomorrow.
- Marie-Eve Desaulniers, Senior Advisor, Brand, Communications and Corporate Affairs