When it comes to TV, do you binge?

Remember the days when Canadians needed to wait a whole week until they could find out what was going to happen next on their favourite TV show? Gone are the days when consumers had no other option but to sit back and wait. Today, as consumers, the ball is in our court. We have become active participants in our viewing experience. With access to technologies and services that enable us to enjoy almost any show, wherever and whenever we want to, we are now in the driver’s seat calling the shots. As such, many of us are choosing to partake in a practice known as binge-watching or marathon viewing.

According to the Media Technology Monitor (MTM), marathon viewing can be described as “watching three or more episodes in one sitting.” Have you ever taken part in one of these marathons? I have and according to the latest MTM study on Marathon Viewing, I’m not alone. Half of all Anglophone TV viewers who participated in the study have marathon viewed a TV show in the past year.  Looking at the viewing habits of Francophones, two in five have binge-watched a TV show in the past year.

Getting to know who we (binge-watchers) are:

I’m a little bit of a geek when it comes to learning about market trends, especially when it allows me to gain a deeper understanding of how our audience thinks and feels. Naturally, I was over the moon when I came across the section of this study that examines who we binge-viewers are.

Marathon viewers are more likely to be younger, high-income earners and have children at home. In terms of gender, there seems to be equal representation among the sexes. The majority of us seem to engage in binge-watching to catch up on missed episodes of a series that we’re currently engrossed in.   Another bit of interesting information is that we tend to be “heavy multitaskers” and are more likely to access the Internet simultaneously and participate in Social TV.

What do you make of all of this? Are you surprised by these findings? CBC Employees and subscribers can access the full report via the MTM portal.

–Sarah Lue, Social Media Advisor, CBC/Radio-Canada

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Judith Jasmin – Free and Independent

RTEmagicC_judith-jasmin.jpgMaybe it’s because I’m a woman that I’m so impressed by the careers of my peers. The women who’ve left their mark on CBC/Radio-Canada have all my admiration, especially those who had to struggle during the early years of the last century, when the status of women was completely different.

Many iconic women have dedicated themselves to public service, in a variety of different roles. They have had a major impact on not only the CBC but also on society as a whole.

Judith Jasmin is one of those women. I knew her name, but not much about her inspiring career. Recalling her life story is a way for me to pay tribute to her and also thank her for having blazed a trail for thousands of other women.

Born into a family of limited means in 1916, she never had the opportunity to go to university, but that didn’t stop her from having a brilliant career.

Soon after joining CBC/Radio-Canada in the 1940s, she became known through her involvement in the radio drama La pension Velder. She went on to work for CBC’s international French radio service and later for the TV news service. In 1966, she was assigned as a reporter to the United Nations and then to Washington. Free and independent, she was the first Quebec woman to work full-time as a journalist, travelling the world and meeting some of the leading figures of the day.

A committed social activist, she had no hesitation about marching in the streets to support causes she believed in. A founding member of the Mouvement laïque de langue française [French-language secular movement] and an ardent feminist, she was described as a woman who “challenged taboos.” Always sensitive to others, she condemned injustice and dedicated herself to the causes of visible minorities, women and the living conditions of the Aboriginal people in Canada.

Despite the conventions of her time, Judith Jasmin’s talent, determination, independence and sense of justice helped her transform CBC/Radio-Canada and become a source of inspiration for thousands of Canadians.

Which CBC women inspire you? Post the names below in the comments section and we may feature them on our blog.

Marie-Eve Desaulniers, Senior Advisor, Special Events and Projects, Corporate Communications

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In the heart of the CBC archives

Tapes in the vaultEach day when I enter the Toronto Broadcasting Centre, I wonder what treasures will be discovered in CBC’s Libraries & Archives, where we collect, catalogue and archive items that document Canada’s history.

Our vaults and servers reflect the many changes in media storage and broadcasting technology, and contain hundreds of thousands of hours of recordings, carefully preserved, digitized and catalogued by a passionate and dedicated team.

Whether an interview with a Canadian author about their first novel, a quote from a politician during a press conference, the recording of a premiere performance, or a documentary about Canada’s contributions to peacekeeping. The material in our collection enriches the stories created by the production departments, which are shared nationally on different platforms.

As a senior media librarian, my day is spent balancing the challenges of preserving Canada’s cultural heritage with meeting the needs of a content producer in an environment of constant technological change. I have one foot in the past and the other in the present, while looking towards the future.

Reel to reel machinesAt the end of the day when I leave the building, I feel a sense of pride in knowing that the work that my team does contributes to preserving Canada’s history. It’s important that these stories can be shared not just today, but also with future generations to come.

Are you interested in learning more about CBC’s Digital Archives? Visit our Facebook page and follow us on Twitter to stay in touch.

- Karen Tiveron, Senior Media Librarian, Libraries and Archives

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The eyes and the ears…of the Archives!

If it weren’t for the richness and accessibility of the CBC/Radio-Canada archives, programs like Les Enfants de la télé, Tout le monde en parlait and so many others could never have existed. Newscasts are brimming with archival material, invisible to us yet indispensable.

Since 1998, as a media librarian at the Radio-Canada Media Library in Montreal, I’ve had the great privilege of sifting through a radio and TV archive collection that ranks among the world’s 10 largest.

With over a half million invaluable programs and pieces of production material ─ imagine the HD footage shot by Une Heure sur Terre or Découverte ─ the collection is a well organized and analyzed resource for media librarians. These professionals use their knowledge of the collection and highly effective research tools to meet a wide range of production needs. They provide producers with the hardest-hitting images and the most incisive quotes.

The archives shouldn’t stay locked in the vaults – they provide food for thought and help us understand past events and eras. They’re anything but dull and boring! Every day, my colleagues and I are captivated, moved and sometimes revolted by images from the past. Not to mention the streeters that make us burst out laughing!

Media librarians are the EYES and EARS of our audiovisual heritage. It’s our job to unearth treasures great and small so that our TV and radio professionals can put them out for audiences to enjoy.

Want to see for yourself? Visit our archives online or our Facebook page.

-Amapola Alares, Media Librarian/Team Leader, Media Library and Archives

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A space for us all

Today is an important day for the public broadcaster; it’s the start of a fundamental transformation. I’m pleased to share CBC/Radio-Canada’s new strategy with you. It will allow us to begin the next chapter in our journey to reimagine the public broadcaster.

Today’s media environment is profoundly changing. As the media-universe becomes more crowded and more fragmented, Canadians need a space they can call their own. We believe we must continue to be, and to offer them, that space.

A space for us all is a strategy to make CBC/Radio-Canada the public space at the heart of our conversations and experiences as Canadians. We want to be a part of daily life. In the home, in the car, at work, and at play ─ CBC/Radio-Canada will be at your fingertips.

A space for us all will allow us to focus our creative energy and resources on playing our part in telling Canada’s story. We want to offer compelling Canadian content across all genres, and adapt to audience’s preferences through an even greater emphasis on digital and mobile.

By 2020, we will be smaller in size but more effective and more focused. A space for us all will allow us to seize new opportunities.  It will allow us to reduce our fixed costs and shift our actual investments in certain areas to support the vision, which is driven by three big shifts: to digital, to a focus on the individual, and to financial sustainability.

I am confident that, come 2020, we will have secured our ability to serve future generations of Canadians, and we will be a model of modern public broadcasting worldwide.

I hope you’ll join me, and the thousands of CBCers and Radio-Canadiens across the country and around the world, in creating A space for us all.

Visit our corporate website for more details on our strategy.

- Hubert T. Lacroix, President and CEO, CBC/Radio-Canada


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A Space for us all (video)

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#CBCfuture – Conversation about the future of the public broadcaster

slide-8-may-5-2014-htl-presentation-v14-DIST-enIn May, CBC/Radio-Canada called on Canadians to join the conversation and share what they thought about the future of the public broadcaster. Now, with more than 33,000 responses shared from across the country, we want to say “thank you” and share the initial results with Canadians.

It’s important to note that these results are not scientific. They are reflective of those who chose to participate and not necessarily representative of the Canadian population.

Here are some top-line results you might find interesting:

  • 80% of Anglophones and virtually all Francophones (98%) who responded to the questionnaire feel that CBC/Radio-Canada is important. 73% of Anglophones and 91% of Francophones who participated believe that public broadcasters will continue to be important in the future.
  • On news and music consumption: Anglophone participants are split between traditional & digital preferences for consuming this content.
  • 63% of Anglophone and 79% of Francophone participants are willing to pay more than the $29 they currently contribute through their taxes for CBC/Radio-Canada.
  • Are you surprised by what fellow Canadians had to say about CBC/Radio-Canada? Join us online via #CBCfuture.

Are you surprised by what fellow Canadians had to say about CBC/Radio-Canada? Share your thoughts with us using #CBCfuture.

–Sarah Lue, blog host

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2014 FIFA World Cup Brazil™

world cupToday marks the kickoff of 2014 FIFA World Cup Brazil™While many of us probably wish that we could escape for the next month and immerse ourselves fully in soccer, it’s not always an option. If you’re looking to enjoy the matches while on the go, you won’t want to miss CBC’s FIFA World Cup app (brought to you by Bell).

You can experience FIFA World Cup™ soccer anywhere you are on your Android devices  and also on your iPhone, iPad or iPod touch.  You can watch live matches, choose your own camera angle and stay connected to the news and information you need.

If you’re on Twitter, you can also follow our team below:

Let the games begin! Who will you be cheering for?

 -Sarah Lue, Social Media Advisor, CBC/Radio-Canada

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Canada remembers legendary Canadian broadcaster Knowlton Nash

Knowlton NashThe broadcasting world has lost a giant and the CBC/Radio-Canada has lost one of its most esteemed and admired colleagues.  Knowlton Nash passed away May 24, 2014 at the age of 86.  He was a pioneer in the industry who inspired a generation of journalists to aspire to the high standards he set for himself. He connected generations of Canadians and became not only a household name but a family friend.

Many are taking to social media to share their tributes to the media legend.  For more, you can visis the CBC Community blog.

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Your public broadcaster needs you

Few will be surprised to read that the public broadcaster is facing tough times. But we are not alone. The entire media ecosystem is in flux. With technology, consumer behaviour and audience expectations changing almost daily, an entire global industry is redefining relevance and shaping a brave new world. Here at home this has meant a media environment increasingly defined by global giants, a Canadian industry controlled by fewer, larger players, and a public broadcaster doing more with less.

In 1936, CBC/Radio-Canada was created to ensure that Canada had a voice on its own airwaves. In today’s digital reality, the need for a lens through which to view and understand both Canada and the world has actually intensified. More than ever, there is a hunger for a space to call our own.

If we believe in public broadcasting, then we need to set it up for success. In today’s dollars, our public funding has dropped by about 40% since 1991. Of 18 major Western countries, Canada ranks third from the bottom in terms of per capita public funding. Each of us pays just $29 a year – that’s 7 cents per day and 60% below the worldwide average of $82 – for 88 radio stations and 27 television stations; three all-digital services; two specialty television news services (ICI RDI and CBC News Network); and other services, including digital music channels. And we deliver our services in two official languages, across six time zones.

All broadcasters are facing a weak advertising market and a changing industry. All signs point to this being the new reality. Print, too, is struggling. We get it. But even though we share challenges with private broadcasters, we are unique in one very important respect: we’re accountable to you, the Canadian public.

We are proud of the role we have played in creating a unique Canadian media space for nearly 80 years now. We offer a Canadian perspective on international news with 23 foreign correspondents beaming uniquely Canadian perspectives back from places like Ukraine, Syria, Washington, and advancing economies around the globe. Here at home, we serve communities, including minority language communities, across the country and ensure that their voices are heard. We serve the North in eight Aboriginal languages. We bring high-value talk formats to millions on radio, we are a point of discovery for emerging Canadian musicians online and our prime-time television schedule showcases Canada to Canadians in ways that others don’t through shows like Heartland, Republic of Doyle, 30 vies, and Unité 9.

If we, as a country, believe in public broadcasting, then we need to support it. We need to give it a mandate that takes into account the complexities of the current media environment, and we provide it the resources to fulfill that mandate over time, not just year over year as is currently the case.

Until then, we will continue to reduce our costs, we won’t stop looking for efficiencies, and we will innovate. We will continue to adapt – not just to changing technologies but, more importantly, to the evolving needs of Canadians. That’s always been our first priority. But now we find ourselves faced with tough choices between investing in the future and maintaining services. Under our current funding formula, we simply cannot do both. And that will mean taking current services and programs away from Canadians to fund those that will come next.

The stakes have never been higher, but making tough choices now opens up huge opportunities for a more dynamic public broadcaster in the future.  That’s why we cannot do it alone. If Canadians believe in CBC/Radio-Canada it’s time to join the conversation. How can we ensure that our children have the opportunity to define their own experiences and build their own relationships with CBC/Radio-Canada? What democratic, social and cultural legacies will we leave for future generations? When it comes to reshaping the way we deliver as a public broadcaster, we need to hear what matters to you.

We’re always listening on social media, via Facebook, our corporate blog, Twitter and our programs. On May 5th, we launched the first of a series of conversation starters at www.cbc.radio-canada.ca/future.  However you choose to share your thoughts, we want to hear from you. Talk to us.

- Hubert T. Lacroix, President and CEO, CBC/Radio-Canada

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