Hubert T.Lacroix visits Winnipeg

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CBC/Radio-Canada President Hubert T.Lacroix set off this year to travel across the country and meet with Canadians – from employees, listeners and viewers, to partners, influencers and stakeholders, young and old alike. The trip will be an opportunity to discuss the public broadcaster’s future and the new A space for us all strategy.

This year, Hubert kicked off his regional tour in Winnipeg and St. Boniface on September 17 and 18. The highlight of his visit? The meeting with students from Université de Saint-Boniface’s Multimedia Communications program.

These young people will be working one day for multimedia production companies, ad agencies, government departments, or the film and recording industry. Bright and well-informed, the 22 students had the chance to talk to the CBC/Radio-Canada CEO and share their opinions on the public broadcaster’s future.

In what was a lively and engaging discussion, the group offered us their refreshing vision of what the public broadcaster is today and what it needs to become tomorrow.

- Marie-Eve Desaulniers, Senior Advisor, Brand, Communications and Corporate Affairs

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Accelerating the digital culture through #RCLab

mfcdtb-rclab-logo-230-145Radio-Canada employees in Montreal have been hosting an innovative series of lunchtime learning sessions focused on digital culture. The sessions are part of Radio-Canada Lab, an initiative started by Xavier K. Richard, who works as Web Content Editor with Radio-Canada’s Interactive Communications team in Montreal.

Xavier was inspired after visiting South by South West (SxSW), an interactive conference and festival focused on emerging technology, where he was repeatedly asked whether CBC/Radio-Canada had a lab. On his return, he started the popular lunch-hour sessions called Midi Labs, which provide an opportunity for creativity, collaboration and networking among colleagues.

The goal of Midi Labs is to share ideas and collaborate on digital topics, and the sessions provide a forum to showcase the inspiring work of people from both inside and outside CBC/Radio-Canada.

If you’re interested in digital culture, keep a close eye on Radio-Canada Lab’s Twitter feed. CBC/Radio-Canada employees can read more about #RCLab on iO!.

-Melanie Miles, Writer/Editor, Corporate Communications

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ICI Ottawa-Gatineau’s fall 2014-15 season launch: A refreshing experience

JasmineIt’s always rewarding to work with young people. For them, it’s an opportunity to learn the trade, enjoy a unique experience, and apply what they’ve been taught in the classroom. And from our standpoint, youngsters provide a new, refreshing take on what we do.

As part of ICI Ottawa-Gatineau’s fall 2014-15 season launch, we asked six students from the applied arts and technology college La Cité to lend a hand with our social media coverage during the event, which we held in tandem with the Unité 9 team on Tuesday, September 9 at Maison de la culture de Gatineau.

Below, Gabrielle Marcotte tells us what she got out of the experience . . .

- Jasmine Lalonde, Senior Communications Officer, ICI Ottawa-Gatineau

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IMG_6184Sometimes, our dreams don’t come to be. Those we have as little kids are often magnificent, and even realistic. Mine were, but in the end other dreams and goals took over as I grew up. I hope to one day be director of communications or managing director for a private company or a non-profit organization, and even perhaps be self-employed.

On September 9, I saw part of that dream come true. That day, ICI Ottawa-Gatineau held the red carpet event for its fall 2014–15 launch at Maison de la culture de Gatineau. Five fellow students and I, all from the La Cité public relations program, became the social media squad for the evening. Being on that squad was one of my first steps toward realizing my dream, and it was also an incredible opportunity to meet Radio-Canada’s regional on-air hosts and the cast of Unité 9, a TV series I watch religiously. That night, I truly understood how much Unité 9’s audience have bonded with the characters and love the artists who play them.

Being at the centre of the event and speaking with the public, hosts and artists, I felt I was in my element. Each like and share I got for my social media posts was another stamp of approval encouraging me to forge ahead with my web presence. Plus, the hosts and artists congratulated us on our work. Coming from pioneers in the field, these words of encouragement are of inestimable value, and they told me that my dream was indeed coming true.

I have a lot left to learn: what I experienced was only a tiny fraction of managing an event. One day, I’ll be the one organizing them from top to bottom, and I can’t wait.

- Gabrielle Marcotte, Communications and Public Relations Student, University of Ottawa and La Cité College

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Connecting with Canadians – Let’s talk A space for us all!

Over the past few weeks, I’ve met with people from a variety of fields, people with busy schedules who are influential in their communities. We talked about visions for the future – CBC/Radio-Canada’s future, of course – but also that of the wider media industry and what it means for all of us.

Whether you live in Alberta, Saskatchewan, Ontario, Quebec or Nova Scotia, consumption habits are changing. People still watch, listen to and read CBC/Radio-Canada on TV, radio and the web. The quality, credibility and distinctiveness of our content remain paramount. But the “how to access that content” is rapidly evolving. We talked about our new A space for us all strategy. I listened to what they had to say about us; it was extremely enlightening.

Once people get their heads around the pace of change we are all experiencing, the strategy is accepted as almost inevitable – the logical next step in our evolution.

People have ideas to share. And not just about content – our programming – but also how to deliver it. Having access to programs on their own schedule: when they get up in the morning, come home from work, between shopping trips, and while waiting for their next appointment.

Although our local content is perceived as being an essential service in people’s daily lives, I didn’t sense any misgivings about introducing new ways to make that content available. People often can’t wait to see changes, even at this very early stage of our new strategy.

It’s now time for all Canadians to continue the conversation and to speak out about their broadcaster. CBC/Radio-Canada plays a unique and essential role in the country’s media landscape. Thank you for helping us ensure that it stays relevant and vital. Visit our website to learn more about the new strategy.

- William B. Chambers, Vice-President, Brand, Communications and Corporate Affairs

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What defines Canada?

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Youth from across the country meet this weekend to tackle that question.

Reflect on our country’s history. Imagine and define its future. Connect with other Canadians. Exactly 100 young adults age 19 to 24 from every corner of the country will be doing just that this weekend at the New Canada Conference.

This key conference is being held as part of events planned to celebrate the 150th anniversary of the Charlottetown Conference, which led to the establishment of Canada. There’s an ambitious program in store for the weekend. It’s not hard to imagine the buzz of new ideas, the lively discussions, and all the great work that will be accomplished to concretely produce a whole new playbook of ideas for the Canada of the future. This bilingual blueprint intended for all Canadians will be drawn up in under 72 hours, so our young visionaries sure have their work cut out for them! And how lucky they are to get this rare chance to have a real impact on the country through their own eyes.

The rest of us won’t be on Prince Edward Island to attend the conference.  But that shouldn’t stop us from contributing to the thought process and shaping a Canada in our own image.

So, in your opinion, what values will define the Canada of tomorrow? What priorities should we set for ourselves? That should give you plenty of food for thought . . . and fuel for discussion!

Join in the conversation on Twitter and Facebook using the hashtag #NCCCNC.

- Carole Breton, Manager, Communications and Public Relations, Corporate Communications

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Grownups read things they wrote as kids

Sometimes you just need a really good laugh.  If this is the case, fear not because you don’t have to look very far. If you haven’t already tuned in to Grownups Read Things They Wrote as Kids, affectionately known as #GRTTWak, I highly recommend that you give one of their podcasts a go.

#GRTTWaK is an open-mic reading series that was created by CBC Radio’s Dan Misener. It’s recorded live in a bar and throughout the evening grownups are invited to share samples of their childhood and teenaged writing. Often in the form of letters and diary entries, these samples reveal the true essence of what it was like to be a kid. This summer, the team embarked on a cross-country tour bringing the show to a host of different Canadian cities.

Matthew TenBruggencate attended the Winnipeg recording and shared some of his thoughts on why #GRTTWak strikes such a chord with so many of us.

mattI couldn’t turn away from that much honesty. As adults, I think we usually cloak our intentions and desires under layers of language. Kids put it all on the line, unfiltered. It’s hilarious when their understanding of reality is unexpectedly warped. And it’s heartbreaking when their giant emotions overwhelm them…So thanks for the show. And thanks to everyone who has shared. You’re adorable.

If you ever maintained a childhood diary, you’ll instantly feel a connection with these brave souls who were courageous enough to share their work. Bravo to everyone involved in this revealing and nostalgic project.

Here’s a question to leave you with: If you could go back in time and give your teenaged self a bit of advice, what would it be? Share your answers with us by using #GRTTWak.

–Sarah Lue, Social Media Advisor, CBC/Radio-Canada

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CBC News Network turns 25 years old

CBC News Network, the world’s third oldest and Canada’s first news channel, celebrates its 25th anniversary on July 31st.  First established in 1989 as CBC Newsworld and re-branded as CBC News Network in 2009, it has grown into Canada’s most popular news channel reaching over 11 million Canadian households.

Congratulations to the whole team (past and present) for 25 thrilling years. Also, a special thank you to our audience members for including CBC/Radio-Canada in your lives.

Have a look at CBC Newsworld’s first moments on-air.

Share your memories with the team by using #CBCNN or email them (yournews@cbc.ca). Throughout the month of August, tune in to CBC News Network to see some of these memorable moments.

–Sarah Lue, blog host

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CBC Thunder Bay

Earlier this month online news writer, Donna Lee, had the pleasure of visiting the team in Thunder Bay. We asked her if she could snap some photos for us. Here they are!

–Sarah Lue, Social Media Advisor, CBC/Radio-Canada

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When it comes to TV, do you binge?

Remember the days when Canadians needed to wait a whole week until they could find out what was going to happen next on their favourite TV show? Gone are the days when consumers had no other option but to sit back and wait. Today, as consumers, the ball is in our court. We have become active participants in our viewing experience. With access to technologies and services that enable us to enjoy almost any show, wherever and whenever we want to, we are now in the driver’s seat calling the shots. As such, many of us are choosing to partake in a practice known as binge-watching or marathon viewing.

According to the Media Technology Monitor (MTM), marathon viewing can be described as “watching three or more episodes in one sitting.” Have you ever taken part in one of these marathons? I have and according to the latest MTM study on Marathon Viewing, I’m not alone. Half of all Anglophone TV viewers who participated in the study have marathon viewed a TV show in the past year.  Looking at the viewing habits of Francophones, two in five have binge-watched a TV show in the past year.

Getting to know who we (binge-watchers) are:

I’m a little bit of a geek when it comes to learning about market trends, especially when it allows me to gain a deeper understanding of how our audience thinks and feels. Naturally, I was over the moon when I came across the section of this study that examines who we binge-viewers are.

Marathon viewers are more likely to be younger, high-income earners and have children at home. In terms of gender, there seems to be equal representation among the sexes. The majority of us seem to engage in binge-watching to catch up on missed episodes of a series that we’re currently engrossed in.   Another bit of interesting information is that we tend to be “heavy multitaskers” and are more likely to access the Internet simultaneously and participate in Social TV.

What do you make of all of this? Are you surprised by these findings? CBC Employees and subscribers can access the full report via the MTM portal.

–Sarah Lue, Social Media Advisor, CBC/Radio-Canada

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Judith Jasmin – Free and Independent

RTEmagicC_judith-jasmin.jpgMaybe it’s because I’m a woman that I’m so impressed by the careers of my peers. The women who’ve left their mark on CBC/Radio-Canada have all my admiration, especially those who had to struggle during the early years of the last century, when the status of women was completely different.

Many iconic women have dedicated themselves to public service, in a variety of different roles. They have had a major impact on not only the CBC but also on society as a whole.

Judith Jasmin is one of those women. I knew her name, but not much about her inspiring career. Recalling her life story is a way for me to pay tribute to her and also thank her for having blazed a trail for thousands of other women.

Born into a family of limited means in 1916, she never had the opportunity to go to university, but that didn’t stop her from having a brilliant career.

Soon after joining CBC/Radio-Canada in the 1940s, she became known through her involvement in the radio drama La pension Velder. She went on to work for CBC’s international French radio service and later for the TV news service. In 1966, she was assigned as a reporter to the United Nations and then to Washington. Free and independent, she was the first Quebec woman to work full-time as a journalist, travelling the world and meeting some of the leading figures of the day.

A committed social activist, she had no hesitation about marching in the streets to support causes she believed in. A founding member of the Mouvement laïque de langue française [French-language secular movement] and an ardent feminist, she was described as a woman who “challenged taboos.” Always sensitive to others, she condemned injustice and dedicated herself to the causes of visible minorities, women and the living conditions of the Aboriginal people in Canada.

Despite the conventions of her time, Judith Jasmin’s talent, determination, independence and sense of justice helped her transform CBC/Radio-Canada and become a source of inspiration for thousands of Canadians.

Which CBC women inspire you? Post the names below in the comments section and we may feature them on our blog.

Marie-Eve Desaulniers, Senior Advisor, Special Events and Projects, Corporate Communications

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