Throughout 2013, CBC/Radio-Canada’s President, Hubert Lacroix, had the chance to engage in a conversation with young Canadians by visiting campuses to determine where their media interests lie and ask them how they picture their public broadcaster in the future.
I asked the following questions to a few students who took part in the roundtable discussions. Here’s what they had to say:
What did you learn about CBC/Radio-Canada that surprised you the most during the roundtable discussion?
“I was very surprised and impressed to see senior management so devoted to innovating and improving this Crown corporation.” – Annie Desjardins, Moncton, NB
If you were to host a new show (TV, radio, or web) for the 18-to-34 age group, what type of program would you produce?
“I’d host a podcast concept show on the web focusing on the latest trends in music, fashion, technology and consumer products, also tying them in with business potential, market growth, popularity, profit margins, etc.” - Alexandre Fournier, Lennoxville, QC
Complete this sentence: In order to be more relevant to you (and your peers) CBC/Radio-Canada needs to . . .
“. . . develop a really strong social media identity and create programing that heavily targets the 18–34 demographic. The millennial generation should feel engaged by the CBC.” - Kayla May, Sudbury, ON
These types of activity enables CBC/Radio-Canada to interact with young people, hear their points of view, establish a close relationship with them, and get to know and understand them better. Hubert will be pleased to hear more of them share their thoughts at further roundtable discussions in 2014!
- Nathalie Vanasse, Communications Officer, Corporate Communications
In 2013, Hubert kicked off discussions with young people at Bishop‘s University in Lennoxville before heading out West to speak with the Edmonton Youth Council and Northern Alberta Institute of Technology students. Next, he met with Fédération des jeunes francophones du Nouveau-Brunswick representatives, and then ended his 2013 tour with students at University of Sudbury, Laurentian University, and Huntington University.