After gladly accepting the invitation of a Concordia professor, CBC/Radio-Canada President Hubert T. Lacroix visited the university on Wednesday to talk to a class of journalism students about the public broadcaster. Accompanying him, I had the chance to listen in on the discussion.
Always enriching and stimulating, these meetings allow Hubert to sound out the younger generation on their media consumption habits and, more importantly, to find out what they expect from their public broadcaster today – and tomorrow. To prep the students for the discussion, we had sent over a short backgrounder on the Corporation.
The group was bursting with ideas and relevant questions, displaying extensive knowledge of current events and the transformation under way at CBC/Radio-Canada.
The conversation spilled over into social media, with students tweeting highlights from the discussion. The budding journalists were particularly surprised to learn that more than 90% of CBC/Radio-Canada’s prime-time content is Canadian, and that for each dollar received from Canadians, the Corporation generates nearly $4 for the Canadian economy.
— pierre a. lepetit (@pierrealepetit) January 21, 2015
”Broadcaster have become much more than only television and radio” Hubert Lacroix. Public interaction is now a priority. #cbcfuture
— Sam Rancourt (@TheSamRancourt) January 21, 2015
While on campus, Hubert also gave interviews to reporters from the university’s two student newspapers, The Concordian and The Link. By taking a few minutes to answer their questions, he not only offered the students a valuable journalism experience, but also got the chance to hear their concerns. The two reporters and one photojournalist we met with asked very smart questions, impressing us with their energy and insight. If this is the next generation, the future looks bright indeed!
- Marie-Eve Desaulniers, Senior Advisor, Brand, Communications and Corporate Affairs