When local meets national: The tale of Eugène Cornect

raconter-histoires-ensemble_01-en-1Who was corporal Eugène Cornect?

CBC Newfoundland and Labrador and ICI Acadie joined forces to tell the story of one of the few soldiers from Newfoundland who survived the Battle of Beaumont-Hamel during the First World War.  His career was featured in a Radio-Canada report (part 1 and part 2) and a documentary, as well as reports on CBC radio and television.

Here’s a look at how our teams gave this local story national exposure.

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– Julien Faille-Lefrançois, Writer-editor, Enterprise Communications

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Fact or Fiction? 5 TV Myths debunked

  1. Young Canadians don’t watch TV.  False! On the contrary, they love TV and radio content as much as other generations. The key difference is that they are more likely to get it from online platforms, like Netflix which is considered a source of online TV.

  2. TV is bad for your brain. False! Your brain is a complex organ that needs to be stimulated. TV can be your gateway into learning something new and keeping your mind active. You can also engage with TV content through the use of second screen participation, like answering live quizzes or sharing a snap using your favourite show themed filter…But remember, always watch responsibly.


  3. TV Commercials work.  True! Commercials on TV and radio account for one of the most popular ways that Canadians find out about new TV programs! Other ways include recommendations from friends, watching clips from the program and channel surfing.


  4. Live TV is a thing of the past.  False! While live TV watching has decreased slightly over the past three years, roughly 82% of Canadians (18+) still watch live traditional TV. You may not even realize that you’re doing it… perhaps you’re sitting in waiting room or visiting friends and family.


  5. Canadian TV isn’t as good as foreign TV. FALSE! This couldn’t be further from the truth. Canada is a cultural powerhouse that has (and continues to) pump out generations of incredible storytellers. Remember your parents mentioningThe Friendly Giant with a glimmer of nostalgia in their eye? Don’t forget about the impact that investigations fromMarketplace have had on our society. What would New Year’s be without Royal Canadian Air Farce?

Thanks to the Media Technology Monitor for sharing their research with us! If you love numbers, make sure to check out some of their reports for the Canadian perspective.

-Sarah Lue, Social Media Advisor, Enterprise Communications

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The art of taking a Canadian selfie

c150_podiumsigns_50_cbc_fip-enAs Canadians, we are extremely fortunate to live in one of the most beautiful countries in the world. The Canadian selfie takes advantage of these picturesque landscapes and buildings by including them in the background of our regular selfie shots.

In celebration of Day 50 (Saturday, November 12th) in our countdown until the start of 2017, Light Canada Red will use red spotlights to illuminate iconic buildings and landmarks from Canada Place in Vancouver to Signal Hill in St. John’s to mark this milestone.

Canada 150 invites you to step into the spotlight by taking a photo or selfie in front of one of these spots with the 150 graphic. Share your photo on social media (using #Canada150, #CanadaRed and #CBC2017 for a chance to win Canada 150-themed merchandise.  

Tips on how to take the perfect Canadian selfie:

  1. Light, light, light. Fortunately, Day 50 is all about the light as we Light Canada Red. Highlight the good by using a little light.
  2. Proper framing. Centering photos is so yesterday. Consider the rule of thirds when taking a selfie.  Frame your photo with yourself off-centre and to the right, have the illuminated building to the left. Your eye should go about one-third down from the top of the frame. Don’t worry if your head is partially cropped out of the picture.
  3. Don’t discount the selfie-stick. It allows you to hold the camera up high for instant improved selfie-effect, your arms won’t make the cut and the bottom line is they make photos look really good. There’s a reason why people make themselves vulnerable to the jokes by using these things. All in the name of a great photo.
  4. Position yourself. Think about your landmark/building and its most visually interesting feature. If it’s tall, you may want to crouch down to capture more of its beauty.
  5. Add more Canadian flavour. Throw in some iconic Canadian elements to make your Canadian selfie that much more Canadian. Maple leafs, hockey jerseys, ketchup chips, bagged milk…The options are endless!

Along with Day 50 Light Canada Red contest, we also want to hear from you and share What’s Your Story with your own anecdotes and photos about Canada. Share them using  using #CBC2017. To learn more about 2017, you can visit our site.  

-Carolyn Bissett, Public Relations Specialist, Enterprise Communications

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CBC/Radio-Canada… now greener than ever!

Bees played a big role in our environmental program in 2015-2016, along with many other new and continuing initiatives. We are proud to share our accomplishments in this years’ Corporate Environmental Performance Report  – all to help us increase the buzz around our goal of achieving environmental sustainability.

Highlights for this year are presented in an infographic on the report’s landing page—shareable here via social media—but be sure to read further by exploring the sections that can be accessed further down. 

Check out the report to get an idea of what CBC/Radio-Canada has been doing to achieve environmental sustainability and help ensure a better world for future generations.

 – Athena Trastelis, Senior Manager, Environment, CBC/Radio-Canada
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Students visiting among us

On November 2, we open our doors to Grade 9 students as a part of Take Our Kids to Work.

The Learning Partnership’s signature program, Take Our Kids to Work is a great way for students across Canada to start planning their future career path, all while discovering more about the work we do.

Be it by seeing our studios, news and control rooms in action, sitting-in on show tapings, learning how to use cameras and read scripts or meeting our hosts, producers, editors, sales and social media experts, etc., the kids who spend the day with us gain insight on both media and workplace skills. And if past experience is any indicator, they’ll have lots of fun along the way.

Since the inception of the Learning Partnership’s Canada’s Outstanding Employer Awards in 2011, CBC Maritimes was a recipient for 2011 and 2012, followed by CBC/Radio-Canada being a recipient in 2013 through 2015 – all in recognition for the way we’ve connected with students during Take Our Kids to Work.

Check out the CBC/Radio-Canada Instagram and Twitter accounts,​ and follow the hashtags #CBCkidstowork and #RCjeunes for more photos ​and tweets ​of the events in Halifax, Ottawa, Toronto,  Winnipeg, Edmonton, Calgary and Vancouver, along with unofficial activities likely to take place elsewhere across the country.  

 

– David Oille, Senior Advisor, Strategic Communications, Enterprise Communications

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