CBC Sports and Radio-Canada Sports introduce their apps for unprecedented coverage of the Pan Am and Parapan Am Games. Ken Wolff, Executive producer at CBC, and Pierre Michaud, Content manager with Radio-Canada, tell us how our audiences can stay connected to the athletes and their stories and how our app teams are making it happen.
Find the Android and iOs apps in app stores starting July 1, Canada Day.
What are the features fans can look forward to the most?
Ken says: Live streaming. If you want to watch an event while you are sitting outside at home or on the bus, all you need is your Android or IOS phone. It’s all there live.
And because there’s real life to contend with too, for Pierre, it’s the ability to pause and rewind live video that creates a truly made-to-order viewing experience. Video markers allow users to rewind back to the goal they missed, the first lap around the track, or watch a whole event from the start.
Far from being raw video footage, mobile app users also have access to a wealth of statistics as they watch. Even when there’s no live commentary, they’ll know who scored the goal, what team is leading, who broke the previous record, who is next in line to compete, and much, much more – all right on their screen.
Both Ken and Pierre agree that while many Canadians take the competition just as seriously as CBC/Radio-Canada sports production teams, it’s also about having a bit of fun. There will be lots of social coverage through tweets, instagram, YouTube posts in new and fun ways. And we’ve hired a guy named Brittlestar to regularly provide some fun Vines during the Games. They should be worth a daily smile.
Tell us how your teams approached app development for the TORONTO 2015 Pan Am Games.
“Our new sports apps were created by the same teams that developed the apps for the Sochi 2014 Olympic Winter Games and the 2014 FIFA World Cup Brazil.”, says Ken. “They knew how to build it, how users interact with our apps, what type of content works; and this wealth of knowledge fed into the design and development.”
It’s an integrated approach, one that involves digital teams and sports production, news and regional teams, music and other departments, all working together to grow our digital audiences. While each app shares the same platform, navigation and user experience design, they have separate editorial teams creating rich content for their own audiences.
“The result,” says Pierre “is that our audiences get to watch what they want, when they want, wherever they are. Internally, our teams are working together more collaboratively, using resources more efficiently and new friendships are created along the way as we ready ourselves for Rio in 2016, PyeongChang in 2018 and Tokyo in 2020.”
The CBC Sports App and Radio-Canada’s Pan Am App, featuring unprecedented coverage of the TORONTO 2015 Pan Am/Parapan Am Games, presented by CIBC, will showcase more than 600 hours of streaming, video-on-demand, instant results, medal standings, photo galleries and the latest news from the Games.